Professional website vs. digital system: what's the difference?
Having a website doesn't mean having a system. Learn the fundamental difference between a digital presence and the operational engine that actually runs a business.
Written
In an increasingly competitive business world, the term "Go Digital" is often misread as simply having a website.
Category: Strategy
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Why we rebuilt a variant grid already running in production
Merlin's admin variant grid had passed development and was running in production, until one complaint from real use got it completely rebuilt within hours.
Why Merlin changed from single-tenant to multi-tenant
An architecture decision that felt final turned out to rest on a business assumption. Once the assumption changed, the decision deserved a second look.
Why Merlin's storefront was built with Astro
An online store is only useful if people can find it. That constraint decided the tool I used to build Merlin's storefront.